And the fan-favorite
streak continues
streak continues
The Global #1 TV brand for 19 years in a row.¹
Features that immerse you deeper in the game
Big screen TVs
AI enhancements
Samsung Tizen OS
TV as massive as the moment
Samsung Supersize TV
Lose yourself in the action on our 115” Class screens, amplifying every highlight play with impressive clarity and larger-than-life detail.
Changing the game from within
NQ8 AI Gen3 Processor
Our most intelligent processor ever taps into hundreds of AI neural networks to analyze the content on screen and optimize your picture and sound to the sport you’re watching, brilliantly elevating every play.
Upscale every broadcast and stream
AI Upscaling²
Our Al processors upscale all your content into stunning 4K or 8K—even games on lower resolution broadcasts—allowing you to enjoy your favorite sports regardless of the source.³
Keep your eye on the ball
AI Motion Enhancer Pro⁴
Smooth out motion and reduce blur for hard-to-see objects, allowing you to better track plays as they unfold in real-time.
Go bigger without the blur
Supersize Picture Enhancer⁵
Our 98” Class TVs use Supersize Picture Enhancer to accommodate the jump in size without a drop in
quality, resulting in a smoother picture, less pixelation and deeper contrast for every game and match.
Surround yourself in the action
Dolby Atmos & Object Tracking Sound
Built-in Dolby Atmos® speakers fill the room and amplify the game with rich, 3D surround sound,
while our AI technology tracks moving objects to match your sound to the movement on screen.
Boost the best sounds of the game
Active Voice Amplifier Pro
Built-in Dolby Atmos® speakers fill the room and amplify the game with rich, 3D surround sound,
while our AI technology tracks moving objects to match your sound to the movement on screen.
More to watch right from the jump
Samsung Tizen OS / Samsung TV Plus⁶
Enjoy around 70 sports channels and apps—including the FIFA+ channel—all without having to set up a separate device.
Split your screen
with ease
Multi View
Enjoy around 70 sports channels and apps—including the FIFA+ channel—all without having to set up a separate device.⁷,⁸
Meet the lineup
Neo QLED 8K
Neo QLED 4K
OLED
Crystal UHD
The industry has spoken
See the awards and accolades that have solidified our place as a leader in home entertainment.
Samsung is ranked No.1 TV brand globally
for 19 years.‡
Rated #1 in Overall Quality by the American Customer Satisfaction Index.‡‡
Why Samsung
Five reasons our TVs are awesome:
Content at its Best
Upscale every moment. Our AI-powered TVs make all the things you watch look sharper, sound clearer and feel more real.†
Samsung TV Plus + Gaming Hub
Get 2,700+ free channels, including 360+ Samsung TV Plus premium channels and thousands of top-tier games — no console required.†††
Powered by Knox
Peace of mind while you watch—with security that protects your personal data across all connected devices
at once.
SmartThings
With your Samsung TV as the hub, SmartThings connects your smart home devices across brands.△
Sustainability + Accessibility
We value what you value—from packaging and energy-efficiency to accessibility features that help everyone enjoy the content they love.
1Source Omdia, Feb 2025. Results are not an endorsement of Samsung. Any reliance on these results is at the third party’s own risk.
2AI Upscaling Utilizes AI-Based formula.
38K/4K Al upscaling may not apply to PC connection and Game Mode.
4AI Motion Enhancer Pro: Utilizes AI-Based formulas. QN990F, Micro RGB, S95F, S90F, QN90F, Frame Pro LS03FW has AI Motion Enhancer Pro.
5Superize Picture Enhancer utilizes AI-Based formulas.
6Samsung Account required for network-based smart services, including streaming apps and other smart features. Separate [connected] computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available.
7Number of views (split-screen) may vary from two to four and supported apps/sources depends on the TV model and can be updated without notice. Requires login to Samsung account.
8The actual Ul may differ from the image shown.
92024 ACSI® Survey of customers rating their own TV manufacturer. ACSI and its logo are registered trademarks of the American Customer Satisfaction Index LLC.
